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Laura Camila Santiago Quesada

Professional in Marketing, Advertising and Sales
Skills
(Self-evaluation)
Strategy execution 100%
Alt and btl 100%
Strategic planning 85%
Digital marketing 70%
Languages
Professional profile

Work experience

Marketing Coordinator
uniniavarra | August 2022 - Present (4 years 3 months)

Apply marketing studies and propose strategies that respond to needs. Generate spaces for the promotion and dissemination of academic offerings with companies and schools. Design and execute the monthly marketing and communications plan with strategies ALT, BTL and digital campaigns in walks when positioning the UNINAVARRA brand in the region. Contribute to the design of the monthly communications plan and its dissemination schedule for social networks.

Marketing Professional
reindustrias | November 2020 - August 2022 (1 year 9 months)
Used skills

Planning, execution and control of offline/online marketing and communications plans for all automotive brands. Management of the social database, segmentation and development of email-marketing actions. Achieve high conversion rates from traffic to quantitative and qualitative leads based on digital guidelines, develop and plan strategies to optimize brand positioning. Prepare and coordinate the plan

Business Executive
rcn radio | February 2019 - November 2020 (1 year 9 months)
Used skills

Advise and professionally search for advertisers. Increase sales and billing in order to meet assigned budgets. Maintain post-sales services, Manage objections and refute them, supporting the chain's offers with quantitative and qualitative analysis, Support the sales design and implementation of promotional marketing and merchandising projects. Compliance with goals and commercial indicators

Education experience
Business Administration
Universidad surcolombiana | Master
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