Andres Rueda
Kam Modern Canal
Professional profile
Analytical, creative, and dynamic professional with extensive experience in trade marketing and field sales strategy deployment; strengths in sales team management and structure
Work experience
Key account management: Falabella and Tugo, leading commercial strategies to strengthen relationships and performance in the modern channel.
Major achievementSignificant increase in brand share at Falabella.
Development of commercial and display strategies to enhance the client's brand across the various distribution channels managed.
Major achievementControl of the different processes for the correct development and growth of the accounts in charge.
Brand introduction and portfolio sales, ensuring product visibility and turnover in the channel's key accounts.
Major achievementOpening key retail channel accounts and ensuring brand visibility.
Education experience
Universidad de la sabana | Undergraduate
