Sergio L. Quesada Barreto
Desarrollador de datos de marketing
Professional profile
Professional with experience in business development and data analytics in sales and digital media . Skilled in KPI construction , statistical information , database management , and data visualization for decision-making
Work experience
Worked with LATAM teams to design and implement custom dashboards in Power BI. Managed ETL pipelines and integrated advertising data sources.
Major achievementBuilt and maintained ETL processes (Google Cloud) for media metrics tracking. Designed Power BI dashboards (100+ reports). Experience with TikTok, Google, Facebook ad platforms.
Enabled KPI tracking for LATAM operations. Developed dashboards and performed data analysis with SQL, DAX, Python.
Major achievementSupported Commercial, Growth, and Inventory teams with data extraction, analysis, and visualization using Tableau, Power BI, Databricks, Metabase, SQL, DAX, and Python.
Analyzed sales data, performed administrative tasks, and supported commercial opportunities. Managed dashboards in Tableau.
Major achievementGenerated sales statistics, managed discount execution, and distributed discounts regionally. Used Tableau, SAP, and Excel.
Education experience
Universidad nacional autonoma de mexico | Profesional
