Daniela Rojas Ortiz

Leader in Business Development

Professional profile

International Business Professional, Marketing Management Specialist. B2 English Certified. Experience in strategic marketing management, market research, product strategy, and innovation.

Work experience

Institutional Kam

medic colombia s.a.s. | September 2024 - May 2025 (8 months)

Used skills

Strategic key account management, market analysis, demand planning, outbound marketing strategies, prospecting, KPI tracking, loyalty development, B2B negotiation, and maximizing sales results.

Major achievement

Opening 5 new clients, reactivating 2 inactive clients, implementing a cross-selling strategy and B2B negotiation.

Business Development Leader / Strategic And Commercial Manager

invalue health solutions s.a.s. | September 2020 - May 2024 (3 years 8 months)

Used skills

Leadership in business development, communications campaigns, strategic marketing, market analysis, CRM management, commercial proposal development, national and international B2B negotiation, indicator analysis, and sales pipeline.

Major achievement

Implementation of a sales process based on Customer Journey and Buyer Persona, use of CRM (HubSpot), development of inbound and outbound strategies, B2B negotiation.

Medium/Junior Consultant

ihr consultancy | January 2019 - March 2020 (1 year 2 months)

Used skills

Responsibility for the execution of senior management projects, international market research, sector analysis, database management, profile selection, interviews, test administration, and reporting.

Major achievement

Execution of senior management projects in Latin America, development of business and marketing plans for positioning in the Latin American market.

Education experience

Accounting and Finance Technologist
Sena | Technician

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