Functions: • Lead work teams focused on various commercial sectors and creative industries. • Structure the digital strategy of brands with the aim of increasing their presence on social networks. • Supervise and evaluate the aspects of improvement of the content created for its subsequent publication.
Major achievement• Consolidated the digital strategy of 11 brands in their respective social networks, guaranteeing organic growth and the creation of their communities.
Functions: • Position the institutional brand through the media strategy. • Manage public discourse based on the political strategy. • Manage crisis communication.
Major achievement• I unified the visual identity of the institution, by advising on its branding and the creation of quality standards for the production and editing of photographs and videos.
Functions: • Plan and execute the institutional videos with the team. • Develop and edit audiovisual content. • Manage paid advertising and carry out the strategy segmentation of audiences in institutional accounts.
Major achievement• Guaranteed production and editing of high-quality audiovisual material, for communication purposes and in accordance with current digital trends. • Managed to increase the interaction of the target audience, through the creation of paid advertising on channels such as Facebook and Instagram.