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Photo

Natalia De La Hoz

Social communicator and journalist
Skills
(Self-evaluation)
Languages
Professional profile

Work experience

Directora De Producción Audiovisual
cultura y comunicaciones caribe | January 2022 - January 2023 (1 year)
Used skills

Functions: • Lead work teams focused on various commercial sectors and creative industries. • Structure the digital strategy of brands with the aim of increasing their presence on social networks. • Supervise and evaluate the aspects of improvement of the content created for its subsequent publication.

Major achievement

• Consolidated the digital strategy of 11 brands in their respective social networks, guaranteeing organic growth and the creation of their communities.

Asesora De Comunicaciones
alcaldía de galapa | January 2022 - December 2022 (11 months)
Used skills

Functions: • Position the institutional brand through the media strategy. • Manage public discourse based on the political strategy. • Manage crisis communication.

Major achievement

• I unified the visual identity of the institution, by advising on its branding and the creation of quality standards for the production and editing of photographs and videos.

Audiovisual Producer
alcaldía de baranoa | January 2020 - December 2021 (1 year 11 months)
Used skills

Functions: • Plan and execute the institutional videos with the team. • Develop and edit audiovisual content. • Manage paid advertising and carry out the strategy segmentation of audiences in institutional accounts.

Major achievement

• Guaranteed production and editing of high-quality audiovisual material, for communication purposes and in accordance with current digital trends. • Managed to increase the interaction of the target audience, through the creation of paid advertising on channels such as Facebook and Instagram.

Education experience
Marketing and Advertisement
Universidad pontificia bolivariana | Specialization
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