I developed skills in empathy and understanding of the end user, optimizing the shopping experience at the point of sale.

Product promotion using visual and communication criteria. Observation of consumer behavior to optimize the shopping experience.

I collaborated with marketing and product teams to align visual communication with UX goals, supporting wireframing and user research.

User-centered brand content design, achieving up to a 30% increase in engagement. Collaboration on wireframing and user research.

I developed visual content for educational campaigns, applying Design Thinking methodologies and optimizing delivery processes.

Creation of visual content for sustainability campaigns. Application of Design Thinking to visual narratives. Efficiency improvement of 35%.