Carlos Hernández
Insights, Innovation and Strategy Consultant
Professional profile
Master in innovation and design of products and services. 15+ years working on holistic product development projects, futures design, communication, brand creation and business design. Strategic thinking, design thinking and human insights research. Product conceptualizer with strong analytical skills. Ability to translate B2B2C objectives into innovative and culturally relevant products
Work experience
Business design, growth strategy and entry into new markets. Portfolio and Brand Architecture. Creative strategy. Qualitative research & Ethnography.
Major achievementBusiness development, growth strategy and entry into new markets. Portfolio and Brand Architecture. Creative strategy. Qualitative research & Ethnography.
Design and execution of end-to-end insights and innovation projects, including ideation, analysis and communication of all consumer research. Responsible for innovation and cultural strategy projects for strategic accounts in the Andean region.
Major achievementDesign and execution of end-to-end insights and innovation projects. Responsible for innovation and cultural strategy projects for strategic accounts in the Andean region.
Design and execution of insights and innovation projects, including ideation, analysis and communication of all consumer research. Definition, creative development and validation of innovation horizons, platforms and concepts.
Major achievementDesign and execution of insights and innovation projects. Definition, creative development and validation of innovation horizons, platforms and concepts.
Education experience
School of critical design, london | Specialization
