Marketing professional with emphasis on International Business, with more than 30 years of experience in middle management and management roles in Marketing, Sales, Management and Business Administration. Ability to develop functions in different areas, with skills in leadership, creativity, business analysis, sales management and commercial strategies
Responsible for commercial management in the regions of Antioquia, Santander, Boyacá and the Coast. Business analysis, commercial agreements, sales stimulation, market research, planning and evaluation of the marketing plan.
Major achievementSales growth +48% average annual rate. Brand positioning. Reduction in staff turnover.
Commercial management in the regions of Santander, Norte de Santander, Arauca, Boyacá and surroundings of Antioquia and the Coast. Business analysis, commercial agreements, sales stimulation, market research, planning and evaluation of the marketing plan.
Major achievementSales growth +41% average annual rate. Recognition of competencies.
Responsible for commercial and marketing management in the regions of Casanare, Meta, Antioquia, Bolívar, Cesar, Santander, Norte de Santander and Boyacá. Business analysis, commercial agreements, commercial and marketing strategies.
Major achievementCompliance with the sales budget. Preparation of the annual marketing plan.