Management, planning and strategic coordination in the execution and deployment of technological and digital marketing projects, optimizing and improving conversion through growth hacking strategies, supplier management and data analytics, generating efficient deliveries in requirements, time and budget.

Responsible for monitoring, control and digital strategic analysis, guiding Ecommerce – eCare analytics, applying agile methodologies. generate efficiencies captures in commercial KPIs using tools such as (Google Analytics, Power BI, Google Tag Manager, Optimize, Hotjar (CRO), Python and Teradata). Likewise, creation of Business Case for consolidation of strategies. Achievements: - Developed prioritization and remarketing tool to users and/or Leads, achieving CR of

Lead the monitoring and strategy of digital care, creation and automation in eCare processes as well as the updating of indicators, through modeling of large volumes of information. Additionally, participation in the creation of the “WhatsApp Service Channel” project, with its reporting and analytics. RPA in Python and Dashboard creation for monitoring the Inbound and Outbound Contact Center. Achievements: - Implemented ETL for the WhatsApp service channel. - Develop data model