I've got a bunch of web components built where a consumer may be consuming one or many of these components.

They are used by adding a script tag to the components minified JS and then using the web component in your code like so: <my-cool-component data="someData" />.

CSS is built into these components, however, I need to add functionality to allow the consumers to customize the color theme, and I'm wondering if my approach here could be improved, or if there is a better approach all together.

Right now I have it setup so that when someone consumes any of the components, like my-cool-component and they have a window.coolComponentOptions set like this:

window.coolComponentOptions = {
  PRIMARY_BUTTON_BACKGROUND_COLOR: 'tomato',
  PRIMARY_BUTTON_COLOR: '#fff',
  URL_COLOR: 'tomato',
  FONT: 'Arial',
  SECONDARY_BUTTON_BACKGROUND_COLOR: 'lightblue',
  ... // Obviously this could grow tremendously
}

I do a check inside of my-cool-component and see if the coolComponentOptions exist and if so I map them to the CSS variables and use them inside of any of the components.

Alternatively I could make these values props on the component itself like <my-cool-component primary-btn-color="tomato" /> but this could cause the consumer to have an element with tons of attributes, and when they consume <other-cool-comp /> they will need to repeat these attributes again.

I'm curious if there are any other (better) options than the way I am doing it with the window variable, or if that approach could be improved upon or is completely acceptable?