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AdMob - Use one AdUnitID or multiple ones?

This question relies more on theory then code, it is about the AdMob AdBanner but also just ads in general which you can implement in a react-native app.

If you are familiar with AdMob, you know you can create multiple AdBanner or also RewardAds and place them in your code but here is the question:

Should I create one AdBanner and place it on multiple screens inside my App or should I create different adUnits and for each screen implement another AdUnit?

From my perspective, I do not see any difference beside that with seperate adUnits you have a better overview on which screen has the most activity and which screen makes more profit but that is all. It seems to me much more easy and gives me a better overview if I only use one adUnitID for Banners, one adUnitID for RewardAds etc.

What is your opinion on this topic?

about 4 years ago · Juan Pablo Isaza
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I recommend creating ad unit for each screen, I've notice that when I use one Unit ID all the banners will show the same ad until it get refreshed everywhere, but if I use separate unit ID for each banner the ads will be different which will result in better revenue.

about 4 years ago · Juan Pablo Isaza Report
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